Pure London x JATC
UK fashion trade show whose lifestyle edit picks up small beauty and wellness lines.
- Dates
- 7–10 February 2027
- Location
- Birmingham, United Kingdom
- Frequency
- Twice yearly · In person
- Organiser
- Hyve Group
- Ticket cost
- Indicative: free for pre-registered buyers
About the event
Pure London serves UK independent fashion retail, and its lifestyle and accessories areas increasingly include beauty, self-care and wellness products bought as add-on and gifting ranges for boutiques.
Why people go
Access to UK fashion boutiques adding beauty at the till — a channel most beauty distributors ignore.
More retail buying & distribution
Tranoï
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