Skip to main content
← Retail Buying & Distribution

NRF Big Show

The global retail industry's flagship January gathering.

Dates
10–12 January 2027
Location
New York, United States
Frequency
Annual · In person
Organiser
National Retail Federation
Ticket cost
Indicative expo pass from approx. US$800; full conference approx. US$2,000+

About the event

NRF sets the retail agenda for the year: assortment strategy, store formats, retail media, supply chain and AI in merchandising. Beauty is heavily represented among both retailers and the vendors serving them.

Why people go

If you sell into retail, this is where the buyers' own priorities for the coming year are set out publicly.

More retail buying & distribution