Paris Haute Couture Week SS27
The couture calendar — the purest luxury moment for prestige beauty and fragrance.
- Dates
- 25–28 January 2027
- Location
- Paris, France
- Frequency
- Twice yearly · In person
- Organiser
- Fédération de la Haute Couture et de la Mode
- Ticket cost
- Invitation only
About the event
Haute Couture Week is small, tightly invited and heavily covered. For prestige fragrance and make-up it is the key moment for ambassador appearances, VIP clienteling and high-luxury storytelling.
Why people go
If your brand plays in prestige or fine fragrance, couture is where image is made and celebrity ambassadors are activated.