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China Beauty Expo (CBE)

The vast Shanghai show that sets the pace for Chinese beauty manufacturing and trends.

Dates
12–14 May 2027
Location
Shanghai, China
Frequency
Annual · In person
Organiser
Informa Markets China
Ticket cost
Approx. RMB 100–200 trade badge; free with early registration

About the event

CBE spans finished goods, supply chain (PCHi-adjacent halls), packaging and a large e-commerce and livestream contingent. Scale is the point: it is the clearest annual snapshot of Chinese product innovation cycles.

Why people go

Nowhere else shows you the speed of Chinese product development as directly.

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