Signature Scent (Beautyworld Dubai)
A blind-vote showcase where fragrance houses interpret the show's signature scent.
- Dates
- 6–8 October 2026
- Location
- Dubai, United Arab Emirates
- Frequency
- Annual · In person
- Organiser
- Messe Frankfurt Middle East
- Ticket cost
- Included with a Beautyworld Dubai visitor ticket
About the event
Leading international fragrance houses each create their own interpretation of Beautyworld Dubai's signature scent. Visitors sample every composition using AirParfum® dry-sampling technology and vote for a winner — the 2025 title went to Marc Cuesta for Lumière D'Orient.
Why people go
A fast, structured way to benchmark the creative output of a dozen compound houses in one visit, and a good read on regional olfactive taste.
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